NYC & Co.: Discovering Hidden History and Opportunities

Opening the Way is excited to announce its new partnership with NYC & Company, the city’s largest marketing, tourism and partnership organization. With an expected spike in tourism this year due to the 10th anniversary of the World Trade Center attacks and the ongoing development of the National September 11th Memorial and Museum, we hope that this collaboration will offer new opportunities to reach out to a greater number of constituents.

NYC & Co. offers the best of travel in New York City, including suggestions on entertainment, attractions, dining, transportation, and accommodations. It’s a useful resource for both tourists and locals alike to go beyond the major landmarks and explore the lesser known gems of the city. As New York regains its title as the number one tourist destination in America, sites like this one are integral to getting the best deals in cultural events and the arts. We anticipate that this pairing will allow us to network with other historical venues and open the door to bigger events.

Visitors explore the NYC & Co. Information Center. © NYC & Company

Have you taken the Women’s History Walk? Please rate and write us a review under Opening the Way’s new venue listing! If you have yet to take the walk, be on the lookout for future dates—Opening the Way tours are thus far being scheduled during two major parts of this year: Women’s History Month in March, and the recognition of 10-year anniversary of the World Trade Center attacks on September 11th. We encourage you to check out the other events NYC & Co. has to offer as well!